We are under pressure in the summer, and it seems to go so quick, but during the winter times seems to drag, and frankly, we don’t have enough for everyone to do.
So, it’s imperative that we develop more winter business. And as much as we would like to sell more climbing frames and trampolines in the winter, is not realistic, so we are working on developing new sectors that sell in the winter.
We are used to selling big toys. Things that are difficult to deliver and cost £100+. So for some of our new sectors, we were looking for things that were similar, but mostly winter sales.
So, our latest new sector is Dolls Houses.
We are selling houses from the Dolls House Emporium and from Le Toy Van, the two top dolls house brands in the UK.
There is a considerable dolls house Market in collectables, and expert furniture, to collectors, mostly adults, but we are targeting the home Market, where parents and grand parents buy for their children. It’s a Market we service well in the summer with our outdoor toys, so we are hopeful that we can learn enough to make an impact in dolls houses too.
We have put a specialist team on the project, but fully expect it to be Christmas 2012, before we make a significant impact. So it’s slow burn, learn as much as we can, and be selling loads of dolls houses next year.
On top of our other new sectors, selling Sports Balls and Sports Bras, hopefully, we can even our year up.
If you can do as good a job with dolls houses as you’ve done with sports balls and have always done with garden games, trampolines and climbing frames I think you’ll be very successful – a business leader to watch!