We are striving to become bigger in the winter, hence we have a new development, www.dollshouses.co.uk a new market for us. But until initiatives like that work, we still have plenty of spare man hours.
One project we embarked on this month is to tidy up our pools range. We sell Intex Above Ground Pools and accessories, and if the sun is not shining you can’t give them away. So, whilst we are in the dead season, we have tried an experiment.
Our existing main pool site is above Ground Pool Shop. It is fine, but we have a better domain name, which we have owned for a while but could not work out what to do with it.
So, we have switched our Pools Shop to www.abovegroundswimmingpools.co.uk . We just prefer the new domain. We were scared to switch, since we have lots of links to the old one. But, it seems that Google and the other search engines are more tuned in these days to the need to change domain names.
So, we have changed. Hopefully over the next few weeks, the search engines will discover what we trying to do, and give us credit for doing it the right way, and we will not lose any search engine positions.
If it all goes wrong, there is plenty of time until the season.
